Hello Work The Lab Thinking
BEN KITE,
MELBOURNE.

Yite Labs is my consulting studio. I work on strategy, ops and AI transformation, build tools, and write.

Work
What I do for clients, and how I operate.
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The Lab
Tools and experiments, live and free to use.
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Thinking
Writing and ideas, published since 2018.
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Experiments + tools
THE LAB.

Things I've built for fun, learning or helping others. Some are polished, some are rough. All free to use.

A — Z GLOSSARY NO CIRCUS. JUST THE TERMS.
Reference · Live
The Operator's AI Glossary
A no-circus guide to the AI terms that matter when you actually have to buy, build or run this stuff.
PHASE 0 TEN MINUTES. AN HONEST READ.
Tool · Live
AI Fast Start
Most AI strategies get too big, too fast. A ten-minute diagnostic on where you actually stand, and the first win worth chasing.
ONE HOUR. PLAN. ALIGN. SHIP.
Tool · Live
Groundwork
Strategic planning, collapsed to an hour. Prototype the plan, align the room, and walk out ready to ship the next day.
D / F / V. IDEAS IN. DECISIONS OUT.
Tool · Live
Ptize
Fast ideas in. Fast decisions out. Score on desirability, feasibility and viability, then walk in with a way forward.
NOT WALL ART. VALUES THAT RUN THE ORG.
Tool · Live
Weave
Most orgs' values are wall art. Weave threads yours through what you build, how you run, and how you treat people.
ALWAYS ON. THE AI-FIRST ORG.
Concept · Live
The Continuous Org
My take on where the AI-first org model is heading, and how teams can set themselves up to win.
SKILL.MD PLAYBOOKS, MADE RUNNABLE.
Library · Live
Skills library
A growing library of Claude Skills. My playbooks for performance improvement, transformation, planning, GTM and analysis.
Writing + ideas
THINKING.

I find writing a great way to explore ideas. I've been publishing some of these thoughts since 2018. Re-reading them can sometimes be embarrassing as my thinking evolves, but this time capsule captures the journey and serves as a great reminder to keep an open mind.

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What I do
STRATEGY,
OPS + AI.

I specialise in the gap between strategy and execution. I've worked through fast growth, messy product-market fit challenges, big company change and tough turnarounds. So I've seen what works and what breaks.

15+ years across start-ups (EatClub and Trendii), big tech (Instacart), consulting (PwC), in-house transformation (Dentsu) and restructuring (Ferrier Hodgson).

Four muscles
Growth ops
GTM strategy, launching new products and markets, lifting funnel conversion.
Internal ops & transformation
Setting up and fixing teams, processes and systems. Building the delivery engine for now and what's next.
Finance & commercial
Analysing and forecasting performance. Driving unit economics and cost discipline. Turning data into the reporting and insight that drive commercial decisions.
AI strategy & enablement
Setting AI strategy and governance, driving adoption, building new tools and workflows.
My operating principles
How I think
  • Clear north stars. Decisions get made on the best and fastest path to the goal. And if the goal needs to change, it changes - that's just real-time learning.
  • Diagnose upstream. Downstream symptoms almost always start upstream. Churn, complaints, support tickets. Follow the process back to where it actually broke.
  • AI-first lens. It's just the future. Start here: how do processes, teams and products look through this lens? Don't lose the human bit.
How I work
  • Build over theory. Now beats later, and great ideas on paper aren't always great in reality. Prototype, ship, and get real-world feedback fast. Momentum is infectious.
  • Eliminate ruthlessly. Clarity comes from cutting, not adding. If it's not hell yes, it's probably a no.
  • Basics before sexy. Shiny ideas are great, but it's the boring details that often matter in the long-term. Be mindful of the foundations in place.
How I work with people
  • Visibility as a system. Public channels, shared docs, roadmaps. A trail of progress anyone can tap into.
  • Decisive by default. Clear recommendations, room to disagree. "Moving this way unless there's a strong view otherwise."
  • Embrace tension. It comes with the territory when you're trying to do something new. Find what you agree on, table the differences, and agree how to resolve them.
Working together

Yite Labs is my contracting home. I take on work as projects, contracts and fractional roles.

Got something messy ahead? Growth, change, AI adoption. Happy to take a look. And I'm always up for a chat, even if there's no work in it.

Full background on LinkedIn ↗ Projects and code on GitHub ↗